Everything You Need to Win with Connected TV

With GEM Ad Solutions, advertisers now have a single source for GEM CTV inventory, with one-stop planning, activation and measurement across all viewing platforms

Connect with Consumers at the Hub of the Household

Gain access to millions of smart TVs in the U.S., and a highly active user base watching both linear TV and streaming services. With our premium CTV and native inventory, we give brands massive-scale and incremental reach beyond their linear campaigns.

Target Customers

Pinpoint audiences using our deterministic ACR dataset and other data overlays

Beyond Linear TV

Target viewers who have (or haven’t) seen your ads or a competitor’s ads

Connected TV

Extend reach to viewers who watch TV via GEM Channels and the GEM App Partner Network

Cross-Device

Retarget viewers on their other devices as they watch TV and throughout the day

Incremental Reach & Hard-to-Find Audiences

Suppress viewers you already reach and extend reach to those you haven’t, including hard-to-find audiences
like cord-cutters, light linear viewers, and lapsed viewers.

Light or Heavy Viewers

People who have varying levels of interest in watching video content, ranging from casual viewers to avid fans who spend a lot of time consuming videos.

Video Gamers

Enthusiastic players who have a strong passion for video games and enjoy exploring different genres and platforms.

Network / App Loyalists

Individuals who display loyalty and preference towards a specific network or app, consistently using it for their entertainment needs due to its content, features

Genre Fans

Fans who have a specific interest in a particular genre of entertainment, such as action, romance, and actively seek out content within that genre.

Competitors’ Audience

People who follow and engage with the content and offerings of competing networks, platforms, or apps in order to stay informed and compare different options.

Lapsed Viewers

Former viewers who have stopped or reduced their consumption of video content, either temporarily or permanently, for various reasons.


Smart Targeting and Transparent Measurement

GEM TV Ad Solutions believes we have an obligation to help support better, more accurate targeting methodologies and measurement of activity for all forms of TV. In addition to our proprietary smart TV and ACR datasets, we partner with hundreds of third-party data companies to offer our advertisers the best in targeting and measurement